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Newsletter Communist Party of China trains its spokespersons

What is the appropriate response to a difficult question to reporters?, What should imitate the way in which governments Western manage its information during an emergency, how to organize a press conference?


These questions were explored during a tight first national training program for spokesmen for the committees of the Communist Party of China (CPC).

"We must look to the media a fair and balanced perspective. We should not be hostile or look at them with disdain. We must respond positively to requests for press interviews and prepare well ... not irritated or resist sensitive questions ... Be honest and trustworthy "were some of the entries gave Guo Weimin, one of the main speakers at the program, who receive training.

Guo, an official of the International Communication Office CPC Central Committee, was spokesman for the Beijing 2008 Olympic Games.

The speaker stressed that it is critical that spokesmen for the Party and government improve their ability to communicate with the media, to disseminate accurate and properly handle media interviews. Guo added that this is important "especially after an emergency."

The Chinese government was criticized for its slow diffusion of information and lack of transparency during the outbreak of SARS (Severe Acute Respiratory Syndrome) in 2003.

The training course of three days, which ended Feb. 23, also covered basic requirements to be met by a spokesman. In the sessions, participants discussed topics related to the characteristics of the communication of information via the Internet, the principles to guide public opinion and techniques on how to disseminate news and interact with the media.

More than 200 participants during organized a press conference as an exercise. During practice, some spokesmen did the role of reporters in order to cultivate a certain empathy.

In 2004, he released a list of 75 spokespersons from 62 departments of the Council State or China's Cabinet, along with telephone numbers for government offices.

Furthermore, most provincial governments adopted at a press conference and appointed spokesmen. The CPC Central Committee first proposed the establishment of a system spokesman, in a decision that supported the Fourth Plenary Session of the XVII CPC Central Committee in September 2009.

"That system was a result of increased attention of the outside world about China and is also an inevitable way in the information age," said Cheng Manli, associate dean of the School of Journalism and Communications University Beijing.

In June last year, the spokespersons from 11 departments of the CPC, including the Central Committee for Discipline Inspection and the Taiwan Work Office, were presented to the local media and foreign, and each promised to improve the information and promote transparency.

Li Changchun, member of the Standing Committee of Political Bureau of CPC Central Committee, said spokesmen have much to do in 2011 because the country will begin to implement the development program 2011-2015 and held the 90 th anniversary of the founding CPC. Li

asked spokesmen for strategic opportunities the country's development. He added that the speakers should bring real benefits to people and build a healthy image of China's peaceful development.

"spokespeople must integrate the departments of the Party mean, what the media wants to know and what party members and civilians need to do their job ... and disclose the information Party affairs in a timely and authoritative, "said Wang Chen, director of the International Communication Office of the CPC Central Committee, which organized the event.